Kluger Media Group


Barry Kluger  |  Principal

Barry Kluger is a 35-year communications and branding executive, having served in senior posts at some of the world’s most recognizable brands. Kluger’s expertise is in branding established companies, as well as startups, turnarounds and IPO’s. Kluger has served the non-profit, retail, legal, media, leisure entertainment, acquisition strategy and executive training markets, just to name a few. Kluger is an expert in crisis management as it pertains to executive and corporate issues, creating a link between management, employees and outside organizations and media.

He is experienced in non-profit management, board activities and fund-raising efforts as well as a track record in company mergers, layoffs, consolidation, workplace accidents and human resources communications issues.

He served as Senior Vice President at MTV Networks, overseeing public relations,  corporate communications and public affairs for all the channel brands MTV: Music Television, VH1, Nickelodeon, Nick@Nite/TV Land and the launches of MTV Europe, VH1 Europe and MTV Latino.  He directed the 1991 launch of MTV’s first 24-hour comedy network which successfully merged with HBO to create Comedy Central.

Read less

Prior to serving MTV Networks for a decade, Kluger headed up communications for USA Networks for four years, overseeing all PR for the entertainment and sports network. In 1995, Kluger left MTV Networks to join internet pioneer Prodigy, directing all communications, pro-social initiatives and shareholder relations for Prodigy, Inc., Prodigy Internet, Prodigy Solutions and Prodigy International (which included Africa OnLine; Prodigy Mexico/Latin and South America, Prodigy China/Asia, Prodigy Europe) and the Company’s cellular and Internet businesses. He was part of a management group that bought the company from IBM and Sears and took it public.

He began Kluger Media Group (KMG) in 1998. Among his accomplishments at Kluger Media Group, Kluger oversaw the corporate brand positioning of Fingerhut Companies as an e-commerce leader, resulting in its acquisition by Federated Stores. He also advised a national food industry retail business chain on crisis management issue, which was eventually managed out of the media spotlight with minimal damage to the company’s reputation and shareholder value.

Kluger served as Co-Chairman of the Governor’s Film and Television Commission under Governors Napolitano and Brewer and served as Vice-Chairman of The Mayor’s Film Commission (Scottsdale).  He served for two years (2012-2014) as President of The MISS Foundation, a global organization that provides support to grieving parents and families. He is a regular contributing columnist to The Huffington Post and City Brand Media and frequently appears in Gannett’s Arizona Republic as a contributor.

Marc Jacobson

Entertainment Lawyer, Strategic Advisor

“Barry Kluger may be the best public relations executive with whom I ever worked. His ability to get the story in the media is outstanding, but what is more remarkable is his ability to have the media report the story the way he wanted it to be reported. While no one can control the press or the media, Barry can influence them to provide the angle on the story that he wants. He is sharp, analytical and effective. I would enthusiastically recommend him to anyone for any project.”

David Friedensohn

Managing Director at Pellinore Ventures LLC, CEO, Wall Street Transcript

“I have worked with Barry while he was a senior exec at 3 different large media corporations and have been lucky enough to have retained Barry when I have had my own companies. I have both observed and benefitted from his mentorship capabilities. His marketing advisory expertise is, quite simply, an integral part of a successful management team.  Barry's long term strategic thinking enables a company to match its media profile to its key goals. His endless media network permits this message to be broadcast throughout print, television, radio and the Web. This package of instantaneous credibility is unique. Barry is the professional you need to make your marketing positioning work.”

Richy Glassberg

COO at Medialets (Gemstar/TV Guide, Speed Channel, Phas2Media, CNN.com, Turner Broadcasting, MTVN)

Barry Kluger is an anomaly. He is a timeless, innovative, strategic, big company, entrepreneur, visionary communications and marketing expert. He is also a wonderfully human partner who has helped me many times over the last 15 plus years. Barry is a resource that I would like to have by my side all the time. His counsel and guidance truly make businesses better. “

Marshall Cohen

Media and Internet consultant/Private equity executive (Formerly Senior Vice President of AOL Time Warner, Executive Vice President of MTV Networks, Currently, Member, Pilot Group, a private equity firm founded by Bob Pittman.

“I have known Barry Kluger for more than 30 years and have been very impressed with his ability to assess a situation, prepare a strategic plan and execute it, far exceeding a company's expectations. As one of my most senior executives at MTV Networks, a direct report and a collaborator on numerous projects over the years, he has demonstrated a unique ability to quickly understand what needs to be done, to enhance a company's image, positioning and competitive stance, making him one of the most talented communication strategists I have met.”

William Lansing

CEO, Fair Isaac (InfoSpace, ValueVision Media, NBC Internet,General Atlantic Partners, Fingerhut, Federated Direct, General Electric, McKinsey & Co.)

"Barry Kluger is a branding and communications expert. He is a master at strategic positioning and has helped me me steer several companies to leadership positions. His media relationships, coupled with his ability to foresee long-term challenges, have established him as a leader in his field."

Steven Schreibman

Senior Vice President, Chief Marketing Officer at the Shane Co.

“There is not a crisis he can't manage, not a brow he can't soothe, not a diva he can't charm, not a company headache he can't overcome. Barry is a pro at managing, leading, and winning the press. He did it all at MTV, and continues to work his magic on a variety of important causes. Working with Barry is to trust him, and I couldn't recommend him more.”

J. Mark Hattendorf

Consultant/ Medical Research, Digital Content, Entertainment (Former COO/CFO Sialix Inc., EWI Holdings Inc., Broderbund Software, Acclaim Entertainment, Prodigy Services, Herbalife, Hydril Company)

“Barry has been a friend and confident over the past 20 years. His grasp of managing the media message while utilizing current technologies has been impressive, insightful and greatly appreciated. Of particular interest has been his ability to quickly assimilate the facts and the issues unique to the a particular industry while not losing sight of what is relevant from the media perspective.”

Dean Bender

Principal, Bender/Helper Impact

“Barry is that rare professional who can equally navigate the trenches as well as the C suite. He brings extensive experience in delivering key communications platforms not only for his own critical initiatives but for those wise executives who have benefited from his counsel. I've worked with Barry on a wide range of PR-related activities over the years and he's truly regarded as one of the most dedicated, diligent, creative and comprehensive communications professionals that I have encountered to my 35 years in the business.”